A brand can publish every day and still have no real social media strategy.
The problem is rarely a lack of content. More often, it is a lack of direction, audience insight, and a clear connection between social activity and business outcomes.
Social platforms have become too competitive for a “post consistently and hope” approach. The brands making progress treat social as more...
Honestly thinking a lot recently of when I didn't have a phone / had a phone that could only make calls, text and had extremely limited use of the internet. I know I'm addicted to my phone, I know that I have a problem because my screen time is 10+ hours consistently.
So I'm seriously thinking of doing a detox, buying a dumbphone and turning my phone off for a week. Then maybe it'll...
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