Local business can help small companies become easier to find, build trust with nearby customers, and generate more qualified leads. In a competitive market, simply having a website is not always enough. Local customers often search online before choosing a service provider, restaurant, retailer, or professional business. A clear online presence can help a company appear when potential...
The Best Way to Market a Local Business (It Starts Within Five Miles)
A bakery owner once told me she'd spent three months and a good chunk of her budget on Instagram ads aimed at the whole state. Her customers, it turned out, lived within a ten-minute drive. The most effective marketing she ever did was a hand-lettered sign and a free sample tray on the sidewalk. Local marketing rewards a...
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