Every marketer running paid social right now already knows the first three seconds of a video ad decide almost everything. What fewer people have is an actual repeatable process for writing those three seconds well, instead of just guessing and hoping one version happens to land. This piece breaks down a structured way to think about hooks specifically for UGC-style video ads, the kind built to...
For years, brands relied on creator marketplaces to produce user-generated content at scale. The process was straightforward: find a creator, send the product, provide a brief, wait for the video, request revisions, and eventually turn the finished content into an advertisement.
The model still works.
But it becomes expensive and slow when a brand needs dozens of new creatives every...
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