Video advertising has changed dramatically in recent years. Consumers are spending more time watching short-form content on social media, while brands are under increasing pressure to produce fresh creative at scale. Traditional video production can be expensive and time-consuming, especially when a campaign requires multiple creators, scripts, locations, revisions, and different versions for...
For years, brands relied on creator marketplaces to produce user-generated content at scale. The process was straightforward: find a creator, send the product, provide a brief, wait for the video, request revisions, and eventually turn the finished content into an advertisement.
The model still works.
But it becomes expensive and slow when a brand needs dozens of new creatives every...
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