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2026-08-12 12:50:37 -

The Economics of AI UGC: Why Product-to-Video Beats Traditional Creator Marketplaces
For years, brands relied on creator marketplaces to produce user-generated content at scale. The process was straightforward: find a creator, send the product, provide a brief, wait for the video, request revisions, and eventually turn the finished content into an advertisement. The model still works. But it becomes expensive and slow when a brand needs dozens of new creatives every...

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