Here's a short story from my past, and in fact, this one changed my whole perspective on chemical procurement. Initially, I was consulting a formulation team of a mid-sized biopharmaceutical company located near Hyderabad. We were extremely stressed, as we had very tight clinical trial timelines to meet; the typical high-stakes situation. The procurement team, in their innocence, had chosen an...
The Northeast of India is changing fast. Businesses in Assam, Meghalaya, Arunachal Pradesh, Manipur, Nagaland, Mizoram, Tripura, and Sikkim are no longer competing only with the shop across the street. Today, they compete with businesses that appear on Google searches, social media feeds, and online marketplaces.
That shift creates a simple reality: if customers cannot find your business...
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