Yes, this was a real ad. Levi’s in 1973
Designed by Ida van Bladel for Levi-Strauss Europe around 1971-1973, the poster shows a nude rear with a stitched Levi's pocket to highlight the skin-tight fit. It ran in Europe (Belgium/Holland) and is held in collections like the V&A Museum. A US version was printed but scrapped as too risqué after focus groups.
Designed by Ida van Bladel for Levi-Strauss Europe around 1971-1973, the poster shows a nude rear with a stitched Levi's pocket to highlight the skin-tight fit. It ran in Europe (Belgium/Holland) and is held in collections like the V&A Museum. A US version was printed but scrapped as too risqué after focus groups.
Yes, this was a real ad. Levi’s in 1973
Designed by Ida van Bladel for Levi-Strauss Europe around 1971-1973, the poster shows a nude rear with a stitched Levi's pocket to highlight the skin-tight fit. It ran in Europe (Belgium/Holland) and is held in collections like the V&A Museum. A US version was printed but scrapped as too risqué after focus groups.
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