SANTA CLAUS : RED, GREEN OR BLUE ?

Before the Coca-Cola advertising campaign of the 1930s, Santa Claus was dressed not in red, but in green, the color of enduring plant life, the color of abundance and fertility, heralding an imminent rebirth of nature.

Earlier, he was dressed in blue, the color traditionally associated with ... Wotan / Woden / Odin.

Furthermore, it should be noted that long before the Coca-Cola advertising campaign, the American illustrator Thomas Nast (1840-1902) had represented the famous outfitter dressed in a red livery. It therefore seems that Coca-Cola did not strictly speaking invent this diversion, the US firm having only taken it over on its own account for the needs of its advertising ...

- Hans Cany -