To design an exhibition stand, you need a marketing plan and a way to stand out from the competition.

Have you ever heard the old saying "packaging sells"? It's no different at The Bang Events & Exhibition, exhibition halls, or various events where products or services from many brands are presented. If you regularly attend such events, or if you are going to one for the first time, you should be interested in how to design an exhibition stand. The space in which you will promote your portfolio can attract passersby, distinguish you from the competition, and ultimately sell.

What do you need to know before the proposal?

The price of an exhibition stand depends to a large extent on the size of the exhibition area. The very first information that a company implementing exhibition stands needs to hear from a potential client before the design itself is the size of the exhibition space. The area is usually given in meters - for example, 5 x 10 m. However, information about the number of open sides is also extremely important in this context. In principle, we distinguish 3 basic types of exhibition stands according to the number of open walls:

• U-shaped exhibition stand – 1 open wall
• L-shaped exhibition stand – 2 open walls
• Exhibition stand with one back wall – 3 open walls

Since the vast majority of the costs of a stand are its construction and printing, the implementation of a U-shaped exhibition stand measuring 5 x 10 m will be more expensive than, for example, an exhibition stand with an identical area but only one rear wall.

How to design an exhibition stand according to your brand's focus

After clarifying the size and shape of the exhibition stand, it is time to think about all the other details - from shelves and counters to tables and information panels to various types of lighting and relaxation zones. At this stage, it is necessary to consider the focus of the brand or company that will use the exhibition stand.

Exhibition stand for companies selling products.

When a company sells tangible products, its exhibition stand must necessarily contain shelves and various recessed or retractable elements that will serve as an exhibition area. However, this alone is not enough. Such an exhibition area must be equipped with appropriate lighting. Products on display that are not illuminated are as if they were not even displayed. They will literally be lost in the glare of your competitors' spotlights. And this does not only apply to jewelry and accessories that sparkle eye-catchingly when illuminated. Lighting is also a necessity for other products, such as shoes, perfumes, nutritional supplements, and the like.

Exhibition stands for companies offering services

If the company offers services, you can "win" even more with an exhibition stand. Information channels are essential, for example, on presentation counters or promo tables. You have to realize that when people come to the exhibition stand, you need to direct them to you in some way. And various interactive points such as info panels or screens can help with this. Even a relaxation zone in the form of a corner/back room can be a great choice, where you can have an undisturbed conversation with someone who is interested in your services (for example, if you offer travel tours, experience gifts, etc.).

Prepare a marketing plan for your exhibition stand.

Regardless of whether you plan to present products or services, you must have a marketing plan for your exhibition stand prepared in advance. The point is to make a person passing by the exhibition stand interested in looking inside and learning more about the products or services offered. This is where interactive points, product demonstrations, nice graphics, info panels, chill-out zones, and the like are important. The visitor to the Exhibition stand contractor Riyadh will interact with the brand for much longer and perceive a greater amount of information. They may also take some photos and post them on social media. The company automatically “gets” free marketing.

If you don't have a marketing plan in place to attract and retain customers at a trade show booth builderin  Saudi Arabia, you should think about one. What options do you have? How can you engage your products or services in direct customer interaction? What steps will you take to not only attract visitors but also retain them?

Stand out from the competition with a modern exhibition stand

Most exhibition stands consist of panel solutions. A modern exhibition stand is easier to transport and lighter than older types. Therefore, the company does not have to hire a van to transport it - the exhibition stand can be transported in a passenger car. In addition, it is much easier to install.

In addition, modern exhibition stands offer an endless range of options to differentiate yourself from the competition - rounded corners on some parts of the stand, canopies, the aforementioned lighting, and the like.