If you go into a coffee shop or bar these days, you could notice something surprising: an old arcade cabinet that is lit up. Or it might be a shop only for games where people are fighting over cartridges for a 90s system. Playing old video games on old consoles or arcade machines is a popular trend right now. It's not just a niche passion; companies in the area are seeing a real increase in interest, with people looking for these nostalgic experiences. The issue is, what is making this journey down memory lane happen? It turns out that it's a combination of wanting to feel better, wanting things to be easier, and wanting to interact with people in the actual world.