Goth is becoming more popular than it has ever been. Take for example The Cure cover "The Perfect Girl" that has by total over billion streams. Of course a lot of it has to do with universal feeling of melancholy, spread through TikTok. Just noticed that even TWIX uses Belarusian postpunk song that quotes Russian poet's words about institutionalized life, where death feels more cozy than life - but there's a desperate longing to face life directly, to cry, and to keep living rather than disappear. Btw, this Twix commercial got banned in Britain. https://www.youtube.com/watch?v=x7lBA5aX-iI While TikTok follows trends - and I'm quite surprised to see something as underground as Radio Werewolf being played by teenagers & young adults - there's also people like a clothing market in St. Petersburg (Russia), named Kissa Market (Kissa means Cat in Finnish) that isn't just a company but a whole philosophy and a collective answer to life's struggles. These photos market their own brand of clothing, and their shop in the "ruins of empires".